Job description:

• Develop optimization strategies that increase the company’s search engine results rankings                                               
• Set measurable goals that demonstrate improvement in marketing efforts                                                                               
• Monitor daily performance metrics to understand SEO strategy performance                                                                           

• Track, report, and analyze website analytics and PPC initiatives and campaigns                                                                      

• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.                      
• Optimize copy and landing pages for search engine marketing                                                                                                    

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords